Shirley Hsia
Email: [email protected]
Website: https//www.503creation.com,
https://vimeo.com/shirleyhsia
LinkedIN: https://www.linkedin.com/in/shirleyhsia503/
PROFESSIONAL SUMMARY:
Award-winning Creative Director & Senior Motion Designer with extensive expertise in transforming complex concepts into compelling visual narratives for global media brands (Yahoo, CBS, NBC). Expert in blending high-end 3D motion graphics (C4D/Redshift) with scalable brand design systems. Proven track record in leading creative teams, optimizing production workflows, and driving user engagement across digital, social, and streaming platforms. Fluent in English and Mandarin.
PROFESSIONAL EXPERIENCE:
Designer II / Motion Graphic Designer
Yahoo Sports, San Francisco, CA | June 2024 – December 2025
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- Brand System Design: Developed scalable motion design systems and visual identity packages for high-volume original digital content, ensuring brand consistency across web, social, and mobile platforms.
- Workflow Automation: Engineered essential MOGRT (Motion Graphics templates) workflows in After Effects and Premiere, empowering cross-functional production teams to generate high-quality assets independently at scale.
- Cross-Functional Collaboration: Partnered closely with Product Designers and UI/UX teams to create engaging motion assets that enhance user retention on digital interfaces.
- Social Engagement: Designed dynamic, short-form motion content for social media channels, driving viewer engagement and brand visibility.
Art Director
Pac-12 Networks, San Ramon, CA | April 2020 – May 2024
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- Creative Leadership: Directed the visual strategy for 360° integrated marketing campaigns, bridging on-air branding with digital, social, and experiential touchpoints.
- Team Mentorship: Built and managed a high-performing creative team, providing artistic direction and mentorship to elevate design quality and technical proficiency.
- Process Optimization: Overhauled production pipelines to improve efficiency, ensuring timely delivery of premium assets in a fast-paced, high-stakes environment.
- Strategic Concepting: Led brainstorming sessions and creative workshops for major brand initiatives, translating marketing goals into visually stunning 2D/3D executions.
Senior Lead Motion Graphics Designer / Animator
CBS Interactive (Paramount+), Burbank, CA | January 2014 – April 2020
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- Product Launch Strategy: Served as a key creative partner for the growth of CBS All Access (now Paramount+), delivering premium motion assets for Roku, Apple TV, and mobile app ecosystems.
- UI/Motion Integration: Collaborated with Product and Engineering teams to infuse high-fidelity motion design into user interfaces, enhancing the overall user experience (UX).
- Cross-Platform Branding: Spearheaded visual promotions across major digital aggregators (Amazon, Apple, Facebook), ensuring a unified brand voice across diverse platforms.
- High-End 3D Production: Executed advanced 3D modeling, texturing, rendering, and compositing for VR experiences and brand sizzle reels using Cinema 4D.
Motion Graphics Designer / Animator NBC Universal Inc., Universal City, CA
July 2012 – January 2014
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- Visual Storytelling: Produced broadcast-quality 3D/2D animations for high-visibility campaigns, collaborating directly with Senior Executives to align creative output with business objectives.
- Design Scalability: Developed efficient template systems that streamlined the presentation and production process for affiliate brands.
Motion Graphics Designer / Animator MFACTOR Inc., Venice, CA
November 2006 – July 2012
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- Award-Winning Production: Produced high-end 3D motion graphics that contributed to multiple PromaxBDA Gold & Silver wins, setting the visual standard for major clients like Fox, NBC, and ESPN.
- Client Management: Managed the full creative lifecycle for high-profile network branding packages, ensuring agency-level quality and client satisfaction.
- Technical Versatility: Executed complex 3D pipelines including modeling, texturing, lighting, and rendering for premium broadcast spots.
Senior Promo Video Editor TVBUSA Inc., Norwalk, CA
January 2004 – November 2006
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- Video Editing & Storytelling: Lead editor for high-impact trailers and sizzle reels, utilizing strong narrative skills to drive viewer interest for the Asian-American market.
- Creative Concepts: Developed creative slogans and promotional concepts, handling both the visual editing and motion graphic components for integrated campaigns.
TECHNICAL SKILLS:
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- 3D & Motion: Cinema 4D, Redshift, After Effects, Premiere Pro (Advanced Editing), Media Encoder.
- Design & UI: Photoshop, Illustrator, Figma (Collaboration), Sketch.
- VR & Tools: SynthEyes, Mettle Skybox 360, Google Web Tools, Microsoft Office.
- Languages: Fluent in English and Mandarin. Conversational in Cantonese and Taiwanese.
AWARDS & RECOGNITIONS:
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- PromaxBDA Awards: Multiple Gold, Silver, and Bronze wins – Recognizing excellence in entertainment marketing and design.
- Telly Awards: Gold, Silver, and Bronze winner.
- Synopsis Sports Media Award: 2023 Recipient.
EDUCATION: University of California, Irvine | B.A., Studio Art
CITIZENSHIP STATUS:
U.S. Citizen